I build revenue systems, SaaS experiences, and high-converting marketing engines.
Growth-focused executive with 10+ years of experience building and scaling SaaS, ecommerce, and service-based businesses through technical systems, product innovation, UX/UI, CRM automation, paid media, and creative execution.
A rare mix of product, marketing, development, and executive execution.
I can own strategy, build the system, direct the creative, launch the funnel, automate the follow-up, and work with developers to ship the product experience.
Revenue Systems
Funnels, CRM workflows, lead routing, paid acquisition, nurture flows, LTV systems, customer journeys, and sales enablement.
SaaS + Product Logic
Developed the core “HSA/FSA brain” for Medpaid, including eligibility logic, merchant onboarding systems, support infrastructure, and UX/UI.
Creative + Media
Built brand stories, creative campaigns, landing pages, video assets, TV commercials, pitch decks, and high-converting digital experiences.
Medpaid HSA/FSA Platform
I architected and developed the core logic engine that powered the HSA/FSA eligibility brain across the platform. I also led UX/UI for SaaS and mobile experiences, built custom widgets, created onboarding systems, and helped translate product logic into scalable development requirements.
Retention Software Portal UI
Designed the UI experience for retention-focused software, including portal layouts and visual direction for the main user interface.
Websites, SaaS pages, ecommerce pages, and conversion-focused builds.
A sample of website designs, mockups, client builds, ecommerce experiences, landing pages, and platform UI work.
Selected live websites, HSA/FSA landing pages, and funnel builds.
Digital videos and national TV commercial work with preview blocks.
Embedded previews allow visitors to watch examples directly on the page.
Digital Video Production
Creative video example produced for digital distribution.
Digital Video Production
Creative video example produced for digital distribution.
National TV Commercial
Commercial creative and campaign production.
National TV Commercial
Commercial creative and campaign production.
National TV Commercial
Commercial creative and campaign production.
National TV Commercial
Commercial creative and campaign production.
National TV Commercial
Commercial creative and campaign production.
iSpot Featured Commercials
Additional national TV spots featured on iSpot:
Magazine, print, PDF, and creative design examples.
Executive leadership with hands-on technical execution.
- Lead strategy and operations across a holdings company with 7 subsidiaries.
- Developed proprietary growth platform generating $250K+ in 120 days for a local services business.
- Built scalable acquisition, CRM, automation, and revenue systems.
- Architected and developed the core HSA/FSA logic engine powering eligibility, scalability, and compliance.
- Built full-funnel acquisition system generating $50K/month recurring revenue and 212+ B2B leads.
- Created merchant resource center, onboarding tutorials, ticketing infrastructure, widgets, and checkout experiences.
- Led national marketing strategy across TV, digital, fundraising, and events.
- Spearheaded fundraising initiative generating $1.5M+ in donations.
- Directed TV commercial production, donor funnels, and campaign messaging.
If it is digital, I can master it.
Looking for a builder who can think like a CMO, operate like a CEO, and execute like a technical team?
I build growth systems, SaaS experiences, websites, funnels, CRM automations, creative campaigns, and revenue infrastructure for companies that need momentum.